Successfully brought Meaning — a lipstick and makeup cosmetics brand already launched in the Mexican market — to Vietnam.

A brand known for its fairly selective lip shades, best suited for those with a bold, unique sense of style.

Targeting a niche market — those who favor European makeup styles, individuals with deeper/darker skin tones, and those drawn to bold, statement-making looks.

Revenue surged just one month after launch, with 3 out of 5 lip shades gaining strong popularity among the niche market customer base.

Revenue surged just one month after launch, with 3 out of 5 lip shades gaining strong popularity among the niche market customer base.